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Kipp IQ’s Online Marketing Consulting Process
Kipp IQ offers two services - Online Marketing & Web Development. Both utilize our three step consulting process of: 1) Analyzing the business, 2) Developing a tailored online strategy, and 3) Implementing a successful campaign.
 

 

Online Marketing Services

Web Design & Development

Step #1: Analyze Business & Online Environment

  • Onsite review
  • Management interview(s)
  • Competitor profiling
  • Keyword Positioning Assessment
  • Opportunity definition
  • Recommendations
  • Website assessment
  • Optimization analysis
  • Competitor profiling and benchmarking
  • Recommendations

Step #2: Develop Online Strategy

  • Develop online position
  • Develop online marketing plan
  • Set timeline & deliverables
  • Review benchmarks and monthly reporting process
  • Design layout
  • Develop content strategy
  • Develop optimization strategy
  • Create Web Development Plan
  • Set timelines and benchmarks

Step #3: Implementation

  • Onsite optimization
  • Link building
  • Social media management
  • PR services
  • Article writing
  • Website development
  • CMS integration
  • Integration of Web Analytics
  • Sitemap creation & submission
  • Maintenance

 

 
Kipp IQ provides an integrated and complete online marketing solution. Our combination of professional writers, editors, PR professionals, marketing consultants, on-site & off-site optimization specialists and technology integrators provide an experienced total solution to driving a company’s business online.
 
Our Online Marketing Solutions include the following
 
One-on-One meetings with an Online Marketing Consultant
The development of a comprehensive Online Marketing Strategy
Developing an Online PR Campaign with Press Releases through online and print media outlets
Article writing, publishing and Online submissions to news source and magazines
Social book marking account set-up, submission and maintenance
Blog account set up, publishing and development
Forum posting, Directory Submission & non-reciprocal link building
Monthly progress reporting, monitoring and search engine rankings

 
To learn more about how Kipp IQ can help drive your company’s online success or if you have any questions we can be reached info@KippIQ.com.
 
 
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